Porsche AG
Porsche AG is a globally renowned luxury automobile manufacturer based in Stuttgart, Germany, celebrated for its high-performance sports cars, SUVs, and sedans. Since its founding in 1931, the brand has become synonymous with innovation, precision engineering, and timeless design, blending advanced technology with a passion for driving. Porsche represents a seamless fusion of heritage and modernity, delivering vehicles that embody both speed and sophistication.
In my collaborations with Porsche across Spain and Portugal, I played a key role in a variety of impactful projects that showcased the brand’s innovation and elegance. This included packaging design for the Porsche Spyder launch, promotional efforts for the debut of the Porsche Macan, and tailored communications for the Porsche Sport Driving School. Other highlights included establishing lifestyle synergies, such as a collaboration between Porsche Life & Style and Carolina Herrera, alongside campaigns for the new Panamera and Cayenne launches. My work spanned from print materials (direct mail, press ads, brochures, and event decor) to digital assets, including invitations, videos, microsites, and bespoke event merchandising, all crafted to elevate Porsche’s sophisticated identity.