I’m passionate about digital marketing, with over 10 years of experience helping companies grow digital environments. I’ve worked in sectors such as automotive, food, fashion and technology, specializing in inbound strategies, advertising campaigns, and branding.

I’m passionate about digital marketing, with over 10 years of experience helping companies grow digital environments. I’ve worked in sectors such as automotive, food, fashion and technology, specializing in inbound strategies, advertising campaigns, and branding.

SEO & Web Positioning

I optimize websites to improve their rankings on Google, ensuring your audience finds you organically. Through advanced SEO strategies, I help you increase traffic and conversions.

  • Keyword research & strategy
  • On-page & off-page SEO
  • Technical SEO audits
  • Content marketing & link building
Brand Strategy & Identity

A solid brand is more than just a logo—it’s a strategy. I help businesses define their unique positioning, create a powerful identity, and communicate effectively with their audience.

  • Brand positioning & storytelling
  • Visual identity & brand guidelines
  • Naming & logo design consultancy
  • Tone of voice & messaging strategy
Marketing Automation & Lead Generation

I implement automation strategies that nurture leads and converting them into customers. From email sequences to CRM integrations, I streamline your marketing processes to maximize efficiency.

  • CRM setup & automation workflows
  • Email marketing & lead nurturing
  • Chatbots & AI-powered solutions
  • Customer journey optimization
Paid Media & Digital Advertising

I create and manage high-performance ad campaigns on Google, Meta, and LinkedIn, ensuring every euro spent delivers measurable results.

  • Google Ads & Meta Ads
  • LinkedIn & YouTube advertising
  • Retargeting & audience segmentation
  • A/B testing & performance tracking
Content Strategy & Copywriting

Words have power. I craft compelling content that connects with your audience, drives engagement, and enhances your brand’s credibility.

  • Blog & website copywriting
  • Landing pages & sales funnels
  • Social media content strategy
  • UX writing & microcopy
UX & UI Consulting

A seamless user experience is key to digital success. I optimize websites and digital products to enhance usability, engagement, and conversion rates.

  • UX audits & user journey mapping
  • Wireframing & prototyping
  • Conversion rate optimization (CRO)
  • UI/UX best practices for websites & apps
SEO & Web Positioning

I optimize websites to improve their rankings on Google, ensuring your audience finds you organically. Through advanced SEO strategies, I help you increase traffic and conversions.

  • Keyword research & strategy
  • On-page & off-page SEO
  • Technical SEO audits
  • Content marketing & link building
Brand Strategy & Identity

A solid brand is more than just a logo—it’s a strategy. I help businesses define their unique positioning, create a powerful identity, and communicate effectively with their audience.

  • Brand positioning & storytelling
  • Visual identity & brand guidelines
  • Naming & logo design consultancy
  • Tone of voice & messaging strategy
Marketing Automation & Lead Generation

I implement automation strategies that nurture leads and convert them into customers effortlessly. From email sequences to CRM integrations, I streamline your marketing processes to maximize efficiency.

  • CRM setup & automation workflows
  • Email marketing & lead nurturing
  • Chatbots & AI-powered solutions
  • Customer journey optimization
Paid Media & Digital Advertising

I create and manage high-performance ad campaigns on Google, Meta, and LinkedIn, ensuring every euro spent delivers measurable results.

  • Google Ads & Meta Ads
  • LinkedIn & YouTube advertising
  • Retargeting & audience segmentation
  • A/B testing & performance tracking
Content Strategy & Copywriting

Words have power. I craft compelling content that connects with your audience, drives engagement, and enhances your brand’s credibility.

  • Blog & website copywriting
  • Landing pages & sales funnels
  • Social media content strategy
  • UX writing & microcopy
UX & UI Consulting

A seamless user experience is key to digital success. I optimize websites and digital products to enhance usability, engagement, and conversion rates.

  • UX audits & user journey mapping
  • Wireframing & prototyping
  • Conversion rate optimization (CRO)
  • UI/UX best practices for websites & apps
CLIENTS_

I believe that when you do things with passion magic happens!

EDUCATION
University of Vigo | Pontevedra (Spain)

Bachelor’s Degree in Advertising and Public Relations

Leonardo Da Vinci Scholarship | Florence (Italy)

Diploma in Graphic & Web Design – 2011

Zinkproject School | Madrid (Spain)

Master’s in Advertising Creativity

HubSpot Academy (Online)

Certification in Digital Marketing

HubSpot Academy (Online)

Certification in Inbound Marketing

Hackaboss | A Coruña (Spain)

Web Design Bootcamp

 

 

 

 

EXPERIENCE
BAP Conde | Madrid (Spain) | 09 – 10

Art Director

RMG Connect | Madrid (Spain) | 10 – 11

Art Director

Securibath | Madrid (Spain) | 11 – 13

Marketing Specialist

STL | Ourense (Spain) | 13 – 14

Art Director

Idearium 2.0 | Madrid (Spain) | 14 – 15

Art Director

La Belloteca | Madrid (Spain) | 15 – 17

Marketing Specialist

Deiser | Madrid (Spain) | 17 – 24

Marketing Specialist

Amaranza | Jaén (Spain) | 24

Marketing Specialist

 

 

 

 

 

ADDITIONAL SKILLS
Graphic Design

Photoshop – Illustrator – Indesign – Lightroom – Camera Raw

UX | UI Design

Figma – Sketch – Adobe XD – InVision – Balsamiq

Video Editing

Adobe Premiere – Adobe After Effects

 

Presentations

Keynote – Power Point – Prezzi

CMS

WordPress – Prestashop

Project Management

Jira – Trello – Confluence

CRM

HubSpot

 

 

 

HAVE A PROJECT ?

Lets Work Together

I love to listen and I am eagerly waiting to talk to you regarding your project. 

Email
hello@miguelortigueira.es
Phone

+34-649-322-694

Let's |

I love to listen and I am eagerly waiting to talk to you regarding your project. 

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